All Magic - Magic Show

At the moment, if you search for 'magic' on Google the top result is a magic the gathering site, www.wizards.com. I'm not linking to it here, it has plenty of backlinks - 9,430 of them - a very popular site.

Number 2 is allmagic.com (only 111 backlinks). This is a well designed site with a lot of good content. There's usually some good effect ideas, although often old techniques you've heard of but never used, but also good articles and media about other areas of magic such as routining and marketing.

The product reviews are a little odd, they all seem to be very positive.... Maybe they just review the good stuff?